Another fashion week finishes full of emotion and lots of news interms of catwalk. Some brands adopted the “see now, buy now” form, while some others maitained the traditional model of “clothes by order”, for the winter that are still far away, here in Brazil. 

In both cases we could see something really positive, specially, in terms of diversity, that was big. The event itself has uploaded its space, changing from Bienal to a big stall, constructed right next to the Afro-Brasileiro Museum. The smaller place gave space to a more practical disposition of the stands there, that were small, however, very interactive. 

So if you’re curious about what is becoming trendy for the next season, starting from now, take a look at my summary about some catwalks.

À LA GARÇONNE

The brand signed by Fábio de Souza and Alexandre Herchcovith showed very interesting combinations of streetwear with some classic pieces here and there – such as the pencil skirt, which formed a great balance for women who wants to feel comfy and needs to get dressed for work. Another great point is that all pieces from this collection are done by recycled material. A great reference in terms of style and ethic. 

IÓDICE

I just loved the raw material from Sex Pistols and Ramones’ bands used in this collection. The mirrored pieces and metals used as a completion gave a great impression of an improved ‘paeté’, but much more interesting. The “rebel-chic” essence invaded this collection by spikes, as well, finished by some neutral colors in their pantene, punctuated by burgundy and dark yellow, sometimes. 

Fluid fabrics were the majority in this collection, which shows that “comfy” is the main word and, probably, it will be not only on summer, but also on winter.

ÁGUA DE COCO BY LIANA THOMAZ

In beachwear, not so many news to count. Powerfull cuttings and cropped pieces with some “social mood” are still trendy, to turn easier the day of those who want to go to an “after beach” occasion.  Strapless tops in bikinis continue trendy as well.

Horizontal and diagonal stripes predominate as some interesting patterns in this collection. Tones and colors we expect for the hot season are also showed in the catwalk, such as brown, white, orange and off white.

COTTON PROJECT

Inspired by the musician and young cultures, the brand shows, in this season, the transition of an experimental collection, with pop referencies and the strong popularization of the electronic scenary music.

A big variety of colors was also showed. Practicity seems to be the focus of the collection, with the intention of please young people with its androginy and happy tones – such as red, pink and blue.

GLORIA COELHO

Faultless finishing in all pieces is the strong point about every collection of Gloria Coelho. This time, she got inspired by Scotland, and has showed  some sophisticated outfits, with assimetrical sleeves and remarkable collars – strong characteristics of the brand -, with lots of contemporaneous referencies. 

The tablet of colors has presented some cold tones, to match the season referency, such as red, navy, nude and burgundy. 

SUMMER SHOES

The partnership between Arezzo and the designer Patrícia Vieira has resulted in some interesting sandal boots, in neutral and metallic colors that promises to improve every summer outfit.

Besides the flat models and the sneakers, as we know that they’re a strong referency for the season, this is another good option for maybe a more sophisticated occasion, when you’re up to wear a high heel.

BEAUTY

The designers and make up artists have betted on a very natural make up this time. Besides it looks a “cliché” sollution, there is nothing more practical and aproppriate when we talk about “summer look”. A light and simple make up fits perfectly the hot season, so why should we complicate? Less is more in this case, with no doubts. 

Nohda, for example, has used sustainable produtcs to create an illuminated beauty, respecting the natural charactistics of the models, making use of the neutral and light colors.

Lilly Sarti did the same, emphasizing faces’ outlines, that became remarkable with their make up, the hair was structured and stranded by a bun, to face the high temperatures, and the eyeshadows got some variety between gold and pink metallic tones. 

Samuel Cirnansk’ catwalk beauty was inspired by California beaches, so the models got a little bit “tend” by the make up, but, still preserving the natural beauty. Iluminating gold tones were used such as finishing  technic on the make up.

To create and exotic beauty for the Helo Rocha catwalk, make up artists made use of neutral illuminating products on the temples, light pink lipsticks, to give a natural “healthy” look for their lips and an extremely light blush, not with the intention of making their outlines remarkable, but only to give a healthy and fresh appearance for the models.

[Images’ credits: addcolo | Fotosite Agency].

READ MORE: Why you shouldn’t use expired make up + tips for you to better conserve your products

 

So what did you think about this beauty and fashion summary? Don’t hesitate on contacting me if you have any doubts or suggestions.

See you soon! Xx,

Marcéli